This year’s Legal Marketing Association annual meeting was held from April 13-15 in San Diego, CA. I just read a summary of one of the sessions, conducted by leading general counsel. The session was summarized by Frank Strong, http://businessoflawblog.com/author/frank-strong/ communications director with the LexisNexis software division located on NC State’s Centennial Campus in Raleigh, NC.

Mr. Strong’s takeaways from the session can be summarized in four key points:

  • Corporate legal is taking more work in-house.
  • GCs are consolidating law firm panels.
  • Efficiency and the metrics to prove it matter.
  • GCs are willing to pay for value.

Here is a link to the full transcript of Mr. Strong’s article http://businessoflawblog.com/2015/04/lma15-panel-gc/, which provides more details to each of the points above.

 

 

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